Advertising is the world's largest advocate for promoting products.
Advertisements are the real money-makers for companies.
Advertisements reel in social media influencers, that reel in followers, that reel in money.
Advertisements are sometimes unethical.
Advertisements sometimes don't display the full truth about products.
Advertisements sometimes lie.
Companies all over the globe utilize social media to bring attention to their company--to make their company successful. In doing so, public relations of many companies mislead the realism of their product(what it may actually look or taste like, what it does and doesn't do, etc.) The deceptive advertisements that are created can be referred to as subtle, simply because it may not be blatant and obvious and that there is some truth in what is being displayed. To justify how serious fraudulent advertising is, 17% of global ad impressions were established as false advertisement in April-June 2022.
Fushigi is a "magic gravity ball" that was released in 2010 by Zoom TV. The commercials displayed teenagers doing contact-based juggling. The ball is meant to "magically" juggle on your arms and hands while staying in contact with your body, along with the ability to defy gravity and appear to float in mid-air. The commercial reassures viewers that they don't have to be a professional at it or a magician to be able to conquer Fushigi. However, after multiple reviews from parents, those that were children when it came out and are now young adults, and media influencers, the Fushigi is "just a ball." Comments on popular Tiktok videos reviewing Fushigi says things like, “I can't tell you how disappointed I was when I learned the ball didn't really float like it said on the ads," "I had a Fushigi when I was younger...dropped it on my toe and it was never touched again(it became a paperweight),” and "fushigi was the letdown of 2010 christmas."
The target audience for buyers is 12+ years, meaning even middle schooled kids should be able to successfully play with a Fushigi. As one of the comments said, mentioned earlier, this is one of the biggest let downs for 2000 babies. The marketing of this product was successful, with over 3.5 million Fushigi balls sold in the U.S. Unfortunately, society was deceived of the realism of owning and conquering a Fushigi ball, wasting their money, excitement, and hopes.
Merge Mansion is a mobile game that was launched by Metacore, a Finnish video game developer based in Helsinki, in 2020. Metacore has created animations made to look like a trailer for a movie or television show. These are created to draw viewers in and entice them with the storyline.
The goal is obvious: for people to download it. When viewers download the game, assuming that it will be exactly like the advertisement, they are met with another mobile game that is a "Candy Crush" clone. Before downloading the app on the IOS App Store, the publisher has photos provided for insights on what the game will look like. On the left, the animations created for advertising are shown again as if the game will look like that way also. The publisher does include a visual of the inventory, which is a similar graphic to many other mobile puzzle games.
Merge Mansion became popularly known for its advertisements on Tiktok, and some people had things to say about it: "These ads have the Budget of a TV Show," "Merge Mansion the ads are better than the game," and "I began playing because of the pedro pascal ad. but... ended up getting tired from the repetitive gameplay, shame." A large handful of people on social media want Merge Mansion to become a movie because the plot in the advertisements are wildly entertaining. However, most are still disappointed that the mobile game did not resemble the advertisement.
False advertisement is unethical.
Companies are building profit from displaying food, apps, makeup products, and toys inaccurately. Public relations are using social media and technology to perfectly create something that resembles their product but isn't actually what was created. It's fraudulent. False advertising goes beyond a children's toy, a burger from McDonald's, or even a "weight-loss" edible powder. It effects the mentality of the society, increasing ignorance by encouraging purchasing products that public relations misinform individuals about.
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